“Email marketing delivers an ROI of $42 for every $1 spent.” — DMA
That stat alone was enough to make me finally get serious about my email list a couple of years ago. And let me tell you—I’ve tried just about every email marketing tool out there. Mailchimp, ConvertKit, ActiveCampaign… you name it. But then I stumbled across MailerLite, and honestly? It surprised me.
At first glance, it looked a bit too simple. However, I kept seeing positive MailerLite reviews online and in Reddit threads, and I figured, why not give it a try? Fast forward 12 months. I’ve run everything from automated email sequences to landing pages. I’ve even set up full-blown lead gen funnels using just MailerLite. I’ve even tested their website builder side-by-side with Wix. (Yes, seriously.)
This post is my unfiltered MailerLite review for 2025, where I’ll cover:
The pros and cons of MailerLite—based on real usage, not marketing fluff
How the MailerLite website builder stacks up for creators and small biz owners
What users are actually saying in places like Trustpilot and Reddit
And how the platform has evolved since the older MailerLite review 2022 articles
I’m also going to show you the MailerLite and Wix integration features. These features initially tripped me up. I’ll also explain what finally made it click.
If you’re new to email marketing, I’ve got you covered. Maybe you’re switching platforms or curious about that MailerLite free plan everyone talks about. Let’s dive in and see if this tool really lives up to the hype—or if it’s just another over-promised SaaS app.
Table of Contents
What is MailerLite? A Quick Overview
Okay, let’s start at square one—what even is MailerLite, and why has it suddenly become everyone’s go-to email tool?
MailerLite is an email marketing platform that’s built for simplicity. It offers powerful features like automation, landing pages, and email campaigns. It even provides a drag-and-drop website builder, all in one clean, user-friendly dashboard. It’s like the “no-frills, just-works” cousin of tools like ConvertKit or ActiveCampaign.
I first discovered it when I was completely burned out from tools with clunky interfaces and bloated features I didn’t even use. I needed something to create a newsletter, send emails, and build a landing page. Running an automation or two would be a plus. I required all this without breaking the bank. That’s where MailerLite came in.
The pricing is probably one of the reasons it’s so popular. There’s a free plan (yep, totally free). The paid plans are super competitive compared to others in the game. In fact, in terms of Mailerlite pros and cons, I’d say the pricing structure is one of the biggest “pros.”
Here’s what stood out to me right away:
Clean interface – No unnecessary fluff. I could find what I needed fast.
Great for beginners – But not dumbed down. Even with no tech background, you’ll feel like a pro.
Flexible plans – You can start for free and upgrade as your list grows.
Focus on essentials – Email campaigns, forms, landing pages, and basic automation done well.
It’s especially perfect if you’re:
A blogger just starting out (like I was!)
A small business owner who needs a simple, reliable tool
A creator or solopreneur with a tight budget but big goals
Someone switching from Mailchimp or Constant Contact and feeling overwhelmed
In 2025, MailerLite has grown a lot. It’s no longer that “underdog tool” everyone whispers about on Reddit. It’s more like a mainstream favorite—especially for people who care more about performance than having 1,000 features they’ll never use.
Whether you’re exploring Mailerlite reviews on Reddit or checking out their Trustpilot score, this platform is worth a closer look. Even if you’re just dipping your toes into email marketing for the first time, it’s definitely worth considering.
MailerLite Website Builder Review – Is It Any Good?
Alright, let’s talk about the MailerLite website builder, because honestly, I didn’t even know it had one when I first signed up.
I was just looking for a simple email tool, but then I saw a little tab that said “Sites.” Out of curiosity, I clicked it… and whoa. Can you build entire websites with MailerLite now? Landing pages, blogs, and even full multi-page websites. It was kind of a hidden gem.
Now, don’t get me wrong—it’s not going to replace Webflow or anything fancy. But for creators, bloggers, or small biz owners who want something simple and fast, it totally works. In fact, I ended up rebuilding my entire newsletter signup page using it—and I’m not a techie at all.
Here’s what I liked about the builder:
- Drag-and-drop editing is super intuitive—no coding required
- You can connect a custom domain without paying extra
- The templates are clean and mobile responsive (big win there)
- SEO options are simple but effective—title tags, meta, and alt text
- You can build blogs, link to your email forms, and even add lead magnets
One thing that surprised me was how well it integrates with your email marketing side of things. You can easily create landing pages that sync with your automations. There’s no weird disconnect like I’ve experienced with some other platforms.
I also tested it against Wix, since a lot of people ask about MailerLite and Wix together. Here’s my honest take: if you’re building a full eCommerce site or need more visual flexibility, Wix still has the edge. But if your main goal is to collect leads, send emails, and maybe blog or build a few pages, MailerLite’s builder is way faster and cleaner.
A few things I wish were better:
- Limited flexibility with design—you can’t always move things exactly where you want
- Not many advanced widgets or plugins like you’d get with Wix or Squarespace
- It’s missing some deeper SEO tools (like schema or advanced sitemaps)
So, overall? I’d say the MailerLite website builder is kind of underrated. It’s perfect if you want to skip the tech headaches and just get your stuff online. It’s the flashiest tool, but it gets the job done—and in my case, way quicker than messing around with WordPress.
If you’re looking for MailerLite website builder reviews, most users seem to feel the same. It’s not going to blow your mind with features, but it’ll save your sanity.
Up next, we’ll look at the email marketing features themselves—which, let’s be real, is why most of us came to MailerLite in the first place.
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Core Email Marketing Features That Matter
If you’re like me, you probably didn’t sign up for MailerLite because of the website builder. Nah, the real magic is in the email marketing tools—and this is where MailerLite genuinely shines.
When I first logged in, I was honestly shocked by how clean and simple the dashboard was. I’ve used platforms that had so many tabs and options it felt like launching a rocket ship just to send a newsletter. With MailerLite, it’s like: click, build, send. Done.
So let’s talk about the stuff that actually matters.
Forms and Pop-Ups: Small Tweaks, Big List Growth
Alright, I’ll be honest—I used to hate pop-ups. They felt spammy, like the digital version of someone yelling in your face. But after using MailerLite’s pop-up tools for over a year, I’ve totally changed my tune. Not only do they actually work, but they don’t have to be annoying—if you use them right.
I’ve been running two pop-up types consistently:
- Exit intent pop-ups – These only show when someone’s about to leave the site, so you’re not interrupting them mid-scroll.
- Slide-up pop-ups – These little guys stick to the bottom of the screen and just chill there. No aggressive full-screen takeover.
Both have helped me snag new subscribers without wrecking the user experience (or bounce rates).
A/B Testing Is a Game Changer
Here’s something cool: MailerLite lets you A/B test your forms and pop-ups. At first, I just used the default layout, but once I started testing different copy and button colors, things changed fast.
One time, I tested “Download Now” vs. “Get My Free Guide”—and the second one boosted opt-ins by 18%. I never would’ve guessed. So yeah, if you’re not testing, you’re leaving conversions on the table.
Embedded Forms for Every Page
Besides pop-ups, MailerLite also gives you embedded forms. These are perfect for blog footers, sidebars, or even within your content. Do they look as slick as custom-coded forms from your website builder? Maybe not. But…
They track performance, and that makes a huge difference.
With form analytics, I can actually see which forms convert best and which ones are just sitting there doing nothing. Total lifesaver.
No Integration Headaches (Mostly)
If you use MailerLite’s built-in forms, you don’t need integrations—everything just works. But let’s say you’re using Squarespace, Webflow, or Wix to collect emails. That’s when Zapier becomes your best friend. It connects your form data to MailerLite without breaking a sweat. Took me five minutes to set up.
Now everything talks to each other, and my email list keeps growing quietly in the background. No fuss.
Real Talk
Forms and popups might not be the sexiest topic in email marketing, but they seriously matter. If you set them up thoughtfully—and keep testing them—you can turn casual readers into loyal subscribers. You won’t be that annoying website that shouts at people. MailerLite just makes it easy.
Campaign Builder
The drag-and-drop editor makes it easy to design emails without any HTML. I’m not a designer, and even I managed to build a branded email that looked super polished. There are templates, but you can also start from scratch. And everything’s mobile responsive, which—thank goodness—is just expected these days.
You can A/B test subject lines or content, which I didn’t expect at this price point. And setting up a campaign takes like… 10 minutes tops.
Automation Workflows
Now, this part? Game-changer.
MailerLite’s automation tool lets you trigger emails based on actions like sign-ups, link clicks, or even if someone just visits a certain page on your site. I’ve set up a welcome series, a sales funnel, and a re-engagement flow—and they’ve all run smoothly.
And they’ve added more triggers and filters since back in the MailerLite review 2022 days. You can segment by interest, behavior, or even location. Way more powerful than I expected from a “lightweight” tool.
Segmentation & Targeting
Let me tell you: segmentation is where you either win or lose with email marketing. And MailerLite makes it super easy. You can tag people based on forms they filled out, links they clicked, or even custom fields.
For example, I tagged folks who clicked on a product link in one of my emails, then sent them a follow-up with a discount. That one email alone brought in over 30 sales. And it took maybe 15 minutes to set up the whole thing.
Email Analytics
The reporting dashboard is clean and gives you the essentials: open rates, click-through rates, unsubscribes, and device type. It’s not as detailed as something like ActiveCampaign, but honestly, I found it less overwhelming.
I actually use the data now instead of staring at it like a deer in headlights.
If I had to break it down, here’s why I think MailerLite rating scores so high with users:
- It doesn’t try to do everything—just the important stuff, and it does it well
- The learning curve is short—you’ll feel confident after just one campaign
- It keeps things organized with automations, tags, and segments
So yeah, this part of the tool lives up to the hype. Whether you’re new or experienced, it’s flexible enough to grow with you. Next, I’ll tell you the truth. I will discuss what I love in my full list of pros and cons of MailerLite. I’ll also share what annoys me.
MailerLite Website Builder: Simple but Powerful
I didn’t expect much from MailerLite’s website builder—but wow, it’s actually solid. If you need a quick landing page, a newsletter signup site, or even a full mini website, this thing works.
- Drag-and-drop editor is beginner-friendly, like building emails, but for web pages.
- Comes with templates for landing pages, product promos, and freebie opt-ins.
- Mobile-friendly and fast-loading, with built-in email list integration.
- You can use their free subdomain or connect a custom domain easily.
I’ve built a few opt-in pages using this and never needed a separate tool like Wix or Squarespace. It’s not for complex sites, but for simple list-building? MailerLite nails it.
💰 Compare MailerLite PlansFrom $0/month to scale with your list
Pros and Cons of Mailerlite
No tool is perfect— So here’s my honest breakdown of what’s great and what could use some love. If you’re scanning Mailerlite reviews on Reddit threads, you may notice the same pros and cons. Most people, including me, keep bringing these up when flipping through Trustpilot.
✅ MailerLite Pros
1. Super Simple Interface
This was a breath of fresh air. I didn’t need a course or a YouTube rabbit hole just to figure out how to send a campaign. You log in, and it just makes sense.
2. Affordable Pricing (Even Free!)
The free plan is solid, up to 1,000 subscribers and 12,000 emails/month. Most tools offer a watered-down free version, but MailerLite gives you enough to get results. That’s rare.
3. Solid Automation Features
For a tool this affordable, the automation builder is surprisingly powerful. It’s visual, drag-and-drop, and flexible. You can build welcome sequences, sales funnels, and follow-ups—it’s all there.
4. Seamless Landing Pages & Website Builder
I already raved about the MailerLite website builder review earlier, but it deserves a second mention. It works. You don’t need a separate tool for basic pages.
5. Email Deliverability is Reliable
I track my open rates closely, and they’ve been consistently strong since switching. I don’t have to worry about emails landing in the spam folder anymore.
6. Responsive, Friendly Support
I had an issue with domain authentication once, and support walked me through it in minutes. No canned replies, just actual help.
❌ MailerLite Cons
1. Limited Advanced Design Flexibility
You get a clean, no-nonsense editor… but if you’re super picky about design (like pixel-level control), you might feel boxed in. It’s not a design playground like some other tools.
2. Fewer Integrations Than Competitors
MailerLite connects with Zapier, Shopify, WordPress, etc., but it’s not as deep as, say, ActiveCampaign or ConvertKit. You might need a workaround for less common apps.
3. Some Features Hidden Behind Paywall
The free plan is generous, but to access things like advanced automation or A/B testing, you’ll need a paid tier. Still fair—but just know it’s going in.
If I had to sum it up, here’s the TL;DR version of the pros and cons of MailerLite:
👍 Pros: Easy to use, budget-friendly, solid email tools, great for beginners and growing businesses
👎 Cons: A bit limited on advanced features, not ideal for complex integrations or high-volume agencies
But honestly? For 95% of bloggers, solopreneurs, and small business owners, it nails the essentials—and that’s what matters most.
✉️ Build Stunning Emails EasilyDrag-and-drop editor + automation tools
MailerLite Pricing:
One of MailerLite’s biggest selling points? Transparent, budget-friendly pricing—especially when compared to platforms like ConvertKit or Mailchimp that can get really expensive fast.
Whether you’re just starting with a tiny list or managing tens of thousands of subscribers, there’s a plan for you. Here’s how the MailerLite pricing tiers break down:
Free Plan
$0/month
- Up to 1,000 subscribers
- 12,000 emails per month
- Access to core features like automations, landing pages, and website builder
- Perfect for beginners or testing the waters before you commit
- ⚠️ Limited templates and no live chat support
Growing Business Plan (Most Popular)
Starts at $10/month
Includes unlimited emails + advanced features like dynamic emails, auto-resend, delivery by time zone, and more.
| Subscribers | Monthly Price | Emails |
|---|---|---|
| 500 | $10 | Unlimited |
| 1,000 | $15 | Unlimited |
| 2,500 | $25 | Unlimited |
| 5,000 | $39 | Unlimited |
| 10,000 | $73 | Unlimited |
| 20,000 | $139 | Unlimited |
| 30,000 | $189 | Unlimited |
| 40,000 | $249 | Unlimited |
| 50,000 | $289 | Unlimited |
💡Pro Tip: If you’re on a tight budget, you’ll appreciate that MailerLite doesn’t nickel-and-dime you for basic features. And if you pay annually? You get a solid discount—usually 15-30%.
What Users Are Saying: MailerLite Reviews from Reddit & Trustpilot
Let’s be real—official review pages are one thing, but I always go looking for Reddit threads and Trustpilot ratings when I’m researching a tool. Why? Because that’s where people speak the truth, no sugarcoating.
When I first considered MailerLite, I spent an embarrassing amount of time scrolling through forums, comparing it to Mailchimp, ConvertKit, and even Wix. Here’s what I found—and how it lined up with my own experience.
MailerLite Reviews on Reddit: The Unfiltered Truth
Reddit is full of creators, developers, and small biz folks just trying to find tools that work. And in the email marketing subreddits, MailerLite gets mentioned a lot.
Common praise I saw:
- “It’s perfect for beginners and small lists.”
- “Cleaner UI than Mailchimp.”
- “Automations are surprisingly powerful for a free/cheap tool.”
What I personally loved was how consistent the good feedback was. People appreciated that it wasn’t bloated, that it “just works.” A few folks said they’d used it for years without needing to upgrade because the free plan met all their needs.
MailerLite Trustpilot Rating Breakdown
As of 2025, MailerLite has a 4.6/5 rating on Trustpilot (as of last check), which is impressive. Most email tools are lucky to hover around 4 stars.
Positive reviews highlight:
- Responsive customer service
- Great onboarding for non-techy users
- Reliable deliverability (emails hit inboxes, not spam folders)
- Affordable pricing and fair billing practices
Here’s a snippet I remember from a Trustpilot reviewer:“I moved from Mailchimp to MailerLite and wish I’d done it sooner. Cleaner interface, better support, and my emails actually get opened.”
Whether you’re digging through Mailerlite reviews, Reddit style, or checking star ratings on Trustpilot, the consensus is pretty clear:
✅ MailerLite is reliable, user-friendly, and solid for the price.
But hey, I’d take consistent email deliverability and great automation over flashy dashboards any day.
My Personal Experience After 12 Months of Using MailerLite
I’ll be honest—when I first signed up for MailerLite, I figured I’d test it for a month or two, maybe run a couple of newsletters, and probably move on. But here I am, 12 months later, still using it every week. And I gotta say… It’s been a huge improvement over the email tools I used before.
Campaign Performance Before and After Switching to MailerLite
Before MailerLite, I was using Mailchimp. I’d send out a campaign and kind of hope it worked. The editor felt outdated, and reporting wasn’t clear enough to tell me what was going on. I’d get okay results—open rates around 18%, click-throughs at 2%, nothing amazing.
After switching? My open rates jumped to 23–25% consistently. Click-throughs went up to around 3.5%, and I could actually track which emails drove sales or sign-ups. That was a game-changer for me. I didn’t just feel like I was “doing email marketing.” I was finally getting results from it.
I think part of the performance boost came from cleaner templates and better deliverability (more on that below), but also just from how easy it was to test things. A/B testing subject lines, segmenting users by interests—it helped me tailor my content instead of blasting everyone the same stuff.
Email Deliverability, Open Rates, and Time Saved
One of my biggest frustrations with other platforms was deliverability. I’d spend hours crafting a perfect email, and then… crickets. It either hit spam or got buried.
With MailerLite, my emails land in inboxes. Period.
Even better, I saved a ton of time. The builder is quick, and once you’ve created a couple of templates, you can just duplicate and tweak. I went from spending 2+ hours writing and formatting emails… to like 40 minutes, tops.
Open rates improved, yes—but so did consistency. My list became more engaged because the experience was smoother on both ends: for me, creating, and for them, reading.
Customer Support Experience
I’ve only contacted support twice, but both times, I was impressed. The first was during domain authentication (which always feels like rocket science), and they walked me through it patiently. No canned replies, no bots pretending to be human—just real help.
The second time was when I accidentally triggered an automation twice. I sent a message and got a human response in under 30 minutes. They even helped me set up a safeguard for the future. I’ve seen people in Mailerlite reviews on Trustpilot mention great support, and yeah—it checks out.
How It Compares to ConvertKit and Mailchimp in Real Usage
Here’s the breakdown, real simple:
| Feature | MailerLite | ConvertKit | Mailchimp |
|---|---|---|---|
| Ease of Use | ⭐⭐⭐⭐☆ (very easy) | ⭐⭐☆☆☆ (a bit clunky) | ⭐⭐☆☆☆ (confusing UI) |
| Price | ⭐⭐⭐⭐⭐ (best value) | ⭐⭐☆☆☆ (expensive) | ⭐⭐☆☆☆ (gets pricey fast) |
| Automation | ⭐⭐⭐⭐☆ (solid) | ⭐⭐⭐⭐☆ (more advanced) | ⭐⭐⭐☆☆ (okay-ish) |
| Templates | ⭐⭐⭐⭐☆ (clean, modern) | ⭐⭐⭐☆☆ (limited options) | ⭐⭐☆☆☆ (outdated) |
| Deliverability | ⭐⭐⭐⭐⭐ (very good) | ⭐⭐⭐⭐☆ | ⭐⭐☆☆☆ (inconsistent) |
MailerLite wins in ease, pricing, and deliverability. ConvertKit edges it out in automation depth, but unless you’re doing super complex sequences, MailerLite’s automation builder works just fine. Mailchimp… well, I wouldn’t go back to it, let’s just say that.
In short? After a year, MailerLite still feels like the right call. It gave me better performance, saved me hours every week, and I didn’t have to Google how to do basic things. For someone who just wants to grow a list, build a connection, and not pull their hair out over tech, this platform gets it done.
👀 Watch MailerLite in ActionLive demo and builder walkthrough
MailerLite Reviews 2022 vs. 2025: What’s Changed?
When I first tried MailerLite back in early 2022, it was already a solid platform—but let’s be real, it was missing a few things. It felt like a minimalist tool. Fast-forward to 2025. It’s gone through some serious upgrades. However, it has not lost that clean, easy-to-use vibe that made me stick around in the first place.
If you’ve read an older MailerLite review from 2022, you probably saw some of the same complaints repeatedly. You may have also scanned Reddit threads from a couple of years ago. The issues included basic automation, lack of integrations, and limited design control. But here’s the thing—I’ve watched most of those pain points get fixed.
Let’s break it down.
Feature Improvements
In 2022, the automation builder was functional, but a bit rigid. You could create basic flows, but conditional paths and advanced filters were clunky or just nonexistent. Now in 2025? You can trigger emails based on time delays, form responses, custom fields, and even web page visits.
They also added:
- Dynamic email content blocks (finally!)
- More eCommerce triggers and product integrations
- Deeper API capabilities for custom setups
- A smoother interface for building sequences and editing triggers on the fly
It’s honestly pretty powerful now. If you’re looking at MailerLite reviews from 2022, just know the automation game has seriously leveled up since then.
Website Builder + Landing Pages
Back in 2022, the MailerLite website builder was a nice extra, not really a selling point. But today? It’s become a legit alternative to Wix. Many people, especially creators and small business owners, choose it because they just need something simple and integrated.
The builder has added:
- More templates (thank you!!)
- Improved drag-and-drop stability
- Light blogging features
- Integration with lead magnet delivery and email forms
- Better domain management and SEO settings
So if you’re comparing MailerLite and Wix, it still doesn’t match Wix in customization, but it’s catching up fast.
Pricing and Plan Tweaks
This was a big one for me. In 2022, MailerLite’s free plan felt generous, but there were a lot of hidden limits, especially if you wanted automation. In 2025, they’ve shifted things around.
Now:
- You can use basic automation even on the free plan
- Paid tiers scale more clearly with subscriber count
- There’s less confusion around what you’re actually paying for (finally!)
- And yes, no forced branding on higher plans, which was a sore spot back then
User Experience and Support
In terms of UI, 2022 MailerLite was clean but a little too plain. Today, the interface is sharper, faster, and more intuitive. Every tab is right where I expect it to be, and nothing feels hidden or buried. Plus, the help articles and onboarding tutorials have stepped up.
And support? Still top-notch. I’ve used the live chat more than once and never felt like I was being ghosted or fed boilerplate answers.
If you’re reading old MailerLite reviews and getting nervous, it’s okay. Most of the downsides from 2022 just don’t apply anymore. The platform in 2025 is more polished, more powerful, and honestly, more fun to use. It’s still simple, but now it feels strategic instead of just “basic.”
Should You Use MailerLite in 2025?
So… after 12 months of real use, we have tested every feature from automations to landing pages. We have reviewed MailerLite on Reddit and Trustpilot. We have compared it head-to-head with tools like Mailchimp, ConvertKit, and Wix. So, what’s the final word?
Honestly? MailerLite is still one of the best all-around email marketing tools for beginners and small teams in 2025.
It’s not perfect. It’s not the most advanced. But it delivers serious value without the learning curve, price tag, or overwhelm that often comes with fancier tools. Whether you’re just starting your newsletter, running a side hustle, or scaling up a blog, MailerLite gives you the essentials—and does them well.
✅ Let’s recap the highlights:
- Easy-to-use email builder that doesn’t require design or tech skills
- Surprisingly solid automation workflows (even on free plans)
- A clean, fast website builder for landing pages, blogs, and simple sites
- Consistently strong email deliverability and open rates
- Friendly support that actually helps when you get stuck
- Transparent pricing with no weird surprises
And hey, people clearly agree. Between the strong MailerLite rating on Trustpilot and the love it gets in Reddit threads, this isn’t just one person’s opinion.
Who is it best for?
- Creators, bloggers, coaches, freelancers
- Small businesses and startups
- Anyone switching from Mailchimp, Constant Contact, or a bloated tool
- People who want to grow an audience without tech headaches
Final Thoughts—Is MailerLite Worth the Switch?
Final thought? If you want a tool that just works and grows with you, try MailerLite in 2025. It won’t make you scream at your screen.
Have you used MailerLite yourself? Drop a comment below and let me know your biggest win or struggle with it. I’d love to hear what your experience has been like!
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