AWeber Review — is it still worth your time in 2025? Let’s break it down. AWeber has been around since 1998. Although many shiny tools have come and gone, this OG email marketing platform keeps evolving. With features like email automation, built-in landing pages, and a solid affiliate program, it’s still holding strong. But is it the right fit for you?
In this AWeber review, I’ll walk you through real pros, sneaky cons, and some cool features you might miss at first glance. This guide provides you with the full picture, whether you’re running a Shopify store. It also applies if you are managing a blog or integrating it with ClickFunnels. Oh, and we’ll talk pricing too—no fluff, just facts. Ready to see if it still competes with Mailchimp, ConvertKit, and the rest? Let’s dive in!
Table of Contents
What is AWeber?
AWeber is essentially an email marketing platform. It helps you handle the foundational tasks. These tasks include collecting emails, building lists, sending newsletters, and automating follow-ups. But it’s not just about shooting emails into the void. What makes it stand out (especially for beginners and small business folks) is how user-friendly it is. You don’t need to be a tech wizard to use it, which I seriously appreciated.
It offers ready-made email templates, drag-and-drop editors, and easy integration with platforms like WordPress, Shopify, and even Etsy. I used it with WordPress through a plugin, and boom—it synced without me even reading the docs. Just clicked around, connected my forms, and it worked. Magic.
Then there’s AWeber email automation. At first, I set up a welcome email for every new subscriber. But later, I built a little mini-course that ran over 5 days using AWeber campaigns. I honestly didn’t expect it to be that simple. I dragged a few blocks, added my messages, and let it run. Open rates were solid, and I even got replies thanking me—which felt pretty good.
AWeber Free: Email marketing for free. No credit card required.AWeber Email Marketing Tools (What You Can Actually Do)
When I first cracked open AWeber, I was honestly surprised. It had so many features. This is especially impressive for a tool that’s been around forever. I expected it to be a little outdated. It’s actually super modern. Some of the updates they’ve rolled out recently contribute to its modernity.
Here’s a breakdown of what you can really do with AWeber—and what I’ve used myself.
Drag-and-Drop Email Builder
Okay, this thing is a lifesaver. I’ve used email builders that feel like you need a PhD to figure them out. AWeber’s is clean, intuitive, and lets you drag in images, text blocks, buttons, and even video embeds. There’s also a plain-text option if you’re more of a minimalist (I switch between both depending on the campaign). And their AWeber email templates? Tons of them—and they’re mobile-optimized, which is huge.
Email Automation & Campaigns
This is where things get spicy. Their email automation system (they call them “Campaigns”) lets you send emails based on subscriber actions like link clicks, tag triggers, or time delays. I set up an onboarding sequence for new subscribers, and it just runs in the background like clockwork. It’s perfect for lead nurturing or even running a mini-course. Combine this with AWeber autoresponders, and you’ve got a hands-free email funnel that actually works.
Landing Pages
Don’t have a website? No problem. You can create slick-looking AWeber landing pages with their built-in builder. I used one for a freebie giveaway, and it converted surprisingly well. The templates are plug-and-play, plus they integrate directly with your email list—no Zapier hacks needed (though you can use Zapier AWeber if you want deeper workflows).
Analytics & Reporting
You get open rates, click-throughs, bounces, and even heat maps for email clicks. I liked seeing which buttons in my emails got the most attention. Helps you tweak your layout or CTA text for better results. It’s not as deep as enterprise tools, but honestly, it’s more than enough for small business use.
Mobile App
The AWeber app lets you check campaign stats, add subscribers manually, and schedule emails. I’ve used it on the go when I forgot to send my weekly newsletter—yep, saved me more than once.
Integrations
This is where AWeber shines. It connects to Shopify, WordPress, Elementor, Wix, Squarespace, Etsy, WooCommerce—you name it. I personally connected it to a WordPress form using WPForms + AWeber, and it worked instantly. It also plays nice with ClickFunnels, which is huge if you’re building funnels or selling courses.
Smart Designer + AI Assistant
I was shocked this existed, but AWeber has a Smart Designer tool that scans your website and builds a branded email template in seconds. It even pulled in my logo and colors. Great if you’re not a designer (I’m not). Their AI writing assistant is newer and helps you generate subject lines and email copy. I tried it once—it’s decent, but I still tweak it to sound more like me.
List Management & Tagging
You can tag subscribers based on what they click or how they sign up. I used this to segment buyers from freebie-hunters, which helped when launching a digital product. AWeber’s list automation tools aren’t overly complicated—thankfully.
In short, AWeber may look simple on the surface. However, it’s packed with everything most creators, bloggers, and business owners need. These tools help to build and grow an email list.
AWeber Pricing Plans Explained
Ah, pricing—the make-or-break section for a lot of folks. When I first signed up for AWeber, I was a total bootstrapper trying to spend as little as humanly possible. Naturally, I started with the AWeber Free plan, and honestly? It gave me way more than I expected. But like most tools, once your list grows or you need more power, it’s time to start paying up. Let’s walk through exactly what you get with each plan—no fine print, no jargon.
AWeber Free Plan
- Price: $0/month
- Subscriber Limit: Up to 500
- You can send newsletters, use the drag-and-drop builder, and even access AWeber landing pages and list automation.
- But you won’t get advanced features like split testing, behavioral automation, or custom segmentation.
- Also, there’s AWeber branding on your emails and landing pages (something I wasn’t a huge fan of, but hey—it’s free).
This is great if you’re just getting started or running a passion project. I ran an Etsy-based email list on this plan for about three months before upgrading.
Lite Plan – Starting at $15/month
- Same 500 subscriber cap to start.
- You remove AWeber branding and unlock support for advanced features like email scheduling, custom branding, and a bit more control over your list.
- Still no behavioral automation or e-commerce integration, though.
- You’ll also get access to 24/7 email support, which was helpful for me when I broke a campaign by using the wrong tags.
Send limit? Up to 10x your subscriber count per month—so for 500 subs, you can send 5,000 total emails.
Plus Plan – Starting at $30/month
- Honestly, this is the sweet spot.
- Unlocks AWeber Pro Tools, behavioral automation, advanced segmentation, dynamic content, and split testing.
- You get priority support and integrations with tools like PayPal, Shopify, ClickFunnels, and Zapier.
- This is what I use now for one of my affiliate projects. I’ve automated my whole welcome sequence and even have lead scoring set up (yep, it’s included).
Email sending capacity is up to 12x your subscriber count monthly.
Unlimited Plan – $899/month (Fixed)
- Big leagues. This is designed for businesses with 100,000+ subscribers.
- No list cap. You can send to as many people as you want.
- Includes dedicated account management and personalized onboarding.
- I’ve never needed this, but if you’re scaling a SaaS or eCommerce brand with aggressive email needs, this is worth exploring.
Pro tip: Call them if your list is massive—they’ll tailor the plan.
Important Notes About AWeber Pricing
- Unsubscribed contacts count as billable. Yep, even people who opt out still eat into your contact limit unless you delete them. I got burned by this once—my bill shot up because of unsubscribed contacts I forgot to remove.
- You can delete them manually to avoid unnecessary charges, but it’s a pain to remember.
Discounts Available
- You’ll save 16–33% if you pay annually.
- Students and non-profits get extra discounts (you’ll have to contact support to claim them).
So, if you’re just testing the waters, the Free plan is solid. But if you’re serious about email marketing—and especially if you want advanced automations or affiliate tracking—you’ll eventually want to move up to Plus.
Landing Pages, Integrations, and Website Tools
This is the part of AWeber that really surprised me. I originally signed up just to send emails, but once I started poking around, I realized AWeber actually gives you a ton of tools to build your list too. You don’t need a separate landing page builder or even a full website when you’re starting out. Everything’s in one place—and it’s simple enough for non-techies like me.
Landing Page Builder Overview
Let me tell you—I was blown away by how easy it was to launch my first AWeber landing page. I didn’t have a website at the time, just a freebie PDF I wanted to give away. So I picked one of their templates (there’s a bunch—lead magnets, event sign-ups, even product promos), dragged in my headline, added an image, and boom. I had a live landing page in under an hour.
What’s nice is that these pages are mobile responsive and integrate directly with your email list—no third-party tools, no fuss. You can even drop in a YouTube video or connect a payment button if you’re selling something small. There’s AWeber e-commerce support too, if you’re going that route.
Plus, if you’re more advanced, you can embed custom HTML or tracking scripts. I added a Facebook Pixel to mine and it didn’t break anything—which is a small miracle in my world.
Launch Your First Campaign FreeIntegrating AWeber with WordPress, Shopify, Elementor & More
This is where things get even cooler. AWeber plays really well with other platforms—no sketchy workarounds or clunky hacks needed.
AWeber and WordPress: I connected my blog with AWeber in minutes using their official plugin. Once it was live, I could drop opt-in forms into posts, sidebars, and popups.
AWeber and Shopify: I helped a friend sync her Shopify store with AWeber, and it automatically started tagging people based on product purchases. So cool. You can also send abandoned cart emails if you’re on the right plan.
Elementor AWeber: If you’re building landing pages with Elementor, you can link forms directly to your AWeber lists without any code. I use this on another site and it works flawlessly.
Leadpages AWeber: If you’re using Leadpages, you can still connect it to your AWeber account and keep all your automation and tagging intact.
WPForms AWeber: I love WPForms for quick and pretty forms, and yep—it has native support for AWeber. I use it to collect contest entries on one of my niche sites.
AWeber app: The mobile app lets you manage your subscribers and check campaign performance on the go. I’ve even approved subscribers from my phone while waiting in line at the grocery store. That’s some 2025 multitasking.
API and Developer Tools
Now, if you’re more on the techy side—or working with a dev—you’ll be happy to know that AWeber offers a robust API. You can do pretty much anything: create subscribers, trigger campaigns, update tags, and more. I’ve tinkered with it for a custom funnel setup and used a free-tier AWeber developer account to test things first.
There’s also a detailed developer portal (just search “AWeber developer” or head to their site) with solid docs. This helped me connect a custom checkout page with AWeber via webhook, which triggered a welcome campaign. Took a bit of trial and error, but it worked like a charm.
So yeah, if you thought AWeber was just a basic email sender, think again. It offers drag-and-drop landing pages. It also has tight integrations with tools like WordPress, Elementor, and Shopify. The flexibility of their API makes it way more powerful than it first appears.
Start with AWeber FreeAWeber Key Features
When I first jumped into AWeber, I expected the basics—send an email, maybe automate a few follow-ups. But honestly, the platform’s loaded with features. Some are straightforward (like importing contacts), while others—like their AI Newsletter Assistant or AMP for Email—caught me off guard in a good way. Let’s break down the standout stuff.
Hosting Your List & Importing Data
Importing contacts is smooth. I uploaded a CSV file of 300 subs from another tool, and AWeber handled it without a hiccup. You can also use XLS, XLSX, TSV, or TXT files, or just paste them in manually. Fair warning though: they’ll ask how you got your emails. Spam compliance is serious here.
If your list is big (10,000+), it goes through a manual review. It slowed me down by a day once, but honestly, I’d rather that than risk bad deliverability.
Templates & Design Options
AWeber claims 600+ templates, but realistically it’s closer to 169 unique ones. Some feel dated, sure, but you can usually tweak them enough to look sharp. If you’re on Plus or higher, you unlock the full library.
The cool part? Smart Designer. Drop in your website URL, and it generates a branded template for you. Didn’t always nail my logo colors perfectly, but it saved me hours. Also: every template is responsive, and you can preview on mobile before sending.
AI Writing & Newsletter Assistants
This one blew my mind. AWeber now has an AI Writing Assistant built right in. I tested it to write subject lines and intros for a promo email—it gave me 3 solid drafts in seconds. Still needed my human touch, but it was a huge time saver.
Even better, their Newsletter Assistant will build an entire newsletter for you. Just tell it what you’re covering (like new blog posts or product updates), and it structures the whole thing. Total lifesaver for busy weeks.
Autoresponders & Campaigns
Autoresponders are AWeber’s bread and butter—they basically invented them. Setting up a simple welcome email and follow-up discount took me maybe 15 minutes. They also provide pre-built templates like “mini-course” or “blogger series.” Super handy.
Now, compared to something like GetResponse, their marketing automation is a bit limited—you can trigger on opens, clicks, or tags, but not on purchases or deep behavioral stuff. For me, it’s “good enough” for most projects, but power users might find it basic.
AMP for Email
This one’s nerdy but powerful. AMP lets subscribers interact with your email without leaving it. Think RSVP to an event, vote in a poll, or browse products—right inside the inbox. I haven’t mastered AMP HTML yet (requires coding chops), but I love that AWeber supports it.
Magic Links
Game changer. Drop a link into your email, and AWeber auto-generates a preview card with the image, title, and description. I used this with a blog post link, and it looked so much better than a plain blue hyperlink.
Split Testing
Unlike some tools that only let you test subject lines, AWeber lets you split test up to three variants—subject lines, content blocks, sender names, or combos. I once tested two totally different email layouts, and the cleaner one won with a 9% higher CTR. Worth experimenting with.
Reporting & Segmentation
Analytics cover all the basics: opens, clicks, bounces. On Plus and Unlimited, you also get sales tracking and advanced audience insights.
Segmentation’s flexible—you can target based on fields, opens, clicks, or tags. The one headache? You can’t email multiple segments at once. I had to hack around by creating a new “combo” segment. A bit clunky compared to Mailchimp.
Landing Pages & Simple Websites
You can spin up AWeber landing pages in minutes. I loved that they’re included on every plan, with around 160 templates. They support Google Analytics, stock photos, web fonts, and even Stripe payments for simple e-commerce.
Oh, and yes—you can technically use them as a basic website if you don’t want to build a full WordPress site yet.
Integrations
Over 770 integrations available. I’ve personally used WPForms AWeber for lead captures, Shopify, and even Canva inside AWeber (huge time-saver for graphics). It’s not always as “native” as Mailchimp, but still very solid.
Customer Support
This is one of AWeber’s strongest features. Phone, chat, and email support are all included—even on Lite. I once called them on a Saturday morning, half expecting to leave a voicemail, and an actual person picked up. That’s rare in SaaS these days. Plus, they’ve won awards for support, which tracks with my experience.
👉 Bottom line: AWeber might not be as flashy as newer tools. However, the combination of solid automation, tons of templates, and AI helpers make it robust. It also offers AMP support, integrations, and real human support. This combination makes it a very complete package.
Try AWeber Free Today →AWeber Deliverability, CRM & Customer Support
When I first started email marketing, I kept hearing the word “deliverability.” Honestly, I didn’t even know what it meant. I figured, hey, I wrote an email and hit send—it’ll just show up, right? Wrong. Deliverability is basically the ability of your emails to actually land in someone’s inbox instead of their spam folder. And if you’ve ever had a killer campaign flop because Gmail dumped half your list into Promotions, you know how frustrating that is.
AWeber Deliverability
Here’s the good news: AWeber deliverability has a solid reputation. In my own experience, open rates were consistently higher than when I used a cheaper tool that cut corners with shared servers. AWeber uses strict anti-spam compliance (like verifying imports and checking big lists through a compliance team). It can be a little annoying if you’re importing a ton of contacts, but it keeps your sender reputation clean.
They also provide analytics so you can see who’s opening, clicking, or bouncing. I’ve had emails where the subject line tanked, but at least I knew it wasn’t a deliverability issue—just me writing a boring subject line. AWeber also works with feedback loops from major ISPs, which helps keep your account in good standing.
AWeber CRM Capabilities
Now, AWeber isn’t a full-blown CRM like HubSpot or ActiveCampaign. But it does give you lightweight AWeber CRM features. You can tag subscribers based on actions (like clicking a link or visiting a page), segment them, and track their history—like when they signed up or what they’ve engaged with.
For me, that was enough. I ran a campaign tagging folks who clicked on a “free guide” link. Later, I sent only those people an upsell offer. Super simple, but it worked. If you’re running a more complex sales pipeline, you might feel AWeber’s CRM is limited. But for most small businesses, bloggers, or solopreneurs, the tagging + segmentation combo is all you need.
Customer Support & Communication
Here’s where AWeber really shines. Their customer service channels are better than almost any competitor I’ve tried. You get:
Phone support (yep, actual humans)
Live chat support (quick response times—I once had a campaign fixed in under 10 minutes)
24/7 email support
You can find all the details easily on their site under AWeber contact or AWeber contact us—no endless searching through a knowledge base just to get an email address.
And the quality? Surprisingly high. I’ve called them a couple of times when I was stuck with segmentation quirks. Both times, the reps were patient, walked me through the process, and didn’t try to upsell me on a bigger plan. I even got follow-up emails checking if the fix worked, which made the AWeber communication feel personal, not canned.
👉 Bottom line: AWeber deliverability is rock solid, the built-in CRM tools are simple but effective, and the customer support is some of the best in the email marketing space. If you’re the kind of person who values being able to talk to a real person when things break (like me), this alone could be worth choosing AWeber.
Pros and Cons
Whenever I test out a new email marketing tool, I make a list of what I love and what makes me want to pull my hair out. AWeber was no different. I ran campaigns and tested the automation. I dealt with support. Here’s my honest breakdown of the good, the bad, and the “meh.”
✅ Pros
- Strong deliverability and inbox placement
- Beginner-friendly drag-and-drop editor
- Free plan for up to 500 subscribers (3,000 emails/month)
- Wide integrations (WordPress, Shopify, Elementor, Zapier)
- 24/7 customer support via phone, chat, and email
- Handy AI Writing & Newsletter Assistant
❌ Cons
- Unsubscribed contacts count toward billing unless deleted
- Can’t send to multiple segments at once
- Pricing rises quickly as list size grows
AWeber Alternatives (What to Use Instead?)
Even though AWeber is solid, it’s not the only player in town. Depending on your budget, automation needs, or design preferences, you might find one of these AWeber competitors a better fit. Let’s break down the best AWeber alternatives and see how they stack up.
Mailchimp – The Most Popular Option
- Pricing: Free plan (up to 500 contacts, 1,000 emails/month). Paid plans start at $13/month.
- Automation: Decent, but some features are locked behind higher tiers.
- Templates: Modern and polished—generally look better than AWeber’s.
- Best for: Beginners who want pretty templates and strong brand recognition.
- Note: AWeber often wins in deliverability and support.
👉 If you want to compare AWeber and Mailchimp, think of AWeber as “better inboxing + support,” while Mailchimp is “sleeker designs + slightly cheaper at first.”
ConvertKit – For Creators & Bloggers
- Pricing: Free for up to 1,000 subscribers. Paid plans start at $15/month.
- Automation: Excellent—visual workflows and tagging are powerful.
- Templates: Very limited; email designs are plain on purpose.
- Best for: Bloggers, YouTubers, and creators who want strong automation without focusing on fancy email design.
👉 If design matters less and automation matters more, ConvertKit is one of the top alternatives to AWeber.
GetResponse – The Automation Powerhouse
- Pricing: Free plan (up to 500 contacts). Paid starts at $19/month.
- Automation: Extremely advanced (behavioral triggers, sales funnels, webinars).
- Templates: Modern, but fewer than AWeber.
- Best for: Marketers who need serious automation, funnels, or built-in webinar tools.
👉 Compared to AWeber, GetResponse is more advanced but also more complex.
MailerLite – The Budget-Friendly Option
- Pricing: Free plan up to 1,000 subscribers. Paid plans start at $10/month.
- Automation: Simple but effective (not as advanced as ConvertKit or GetResponse).
- Templates: Clean, minimal designs; fewer options than AWeber.
- Best for: Small businesses or solopreneurs who want affordability with essential tools.
👉 MailerLite is one of the best AWeber alternatives if you’re budget-conscious and want a lightweight tool.
Quick Comparison
| Tool | Free Plan | Automation Level | Templates | Best For |
|---|---|---|---|---|
| AWeber | 500 subs, 3,000 emails | Basic tagging & triggers | 169+ (dated but customizable) | Beginners, small biz, affiliate marketers |
| Mailchimp | 500 subs, 1,000 emails | Moderate (locked behind tiers) | Sleek, modern | Beginners wanting nice design |
| ConvertKit | 1,000 subs | Advanced workflows | Minimal/plain | Bloggers, creators |
| GetResponse | 500 subs | Very advanced (funnels + webinars) | Modern, fewer | Marketers needing automation |
| MailerLite | 1,000 subs | Simple automation | Clean, limited | Budget-conscious users |
👉 Bottom line: AWeber is easy and reliable, but if you crave sleek templates, Mailchimp might be better. If automation is your thing, ConvertKit or GetResponse win. And if you’re on a budget, MailerLite is hard to beat.
Conclusion: AWeber Review
So, after testing, tweaking, and honestly making a few rookie mistakes along the way, here’s my final take: AWeber is still absolutely worth it in 2025—but with some caveats.
If you’re a beginner, small business owner, or affiliate marketer, AWeber makes email marketing super approachable. The deliverability is excellent, the support team is one of the best, and the free plan is generous enough to get you off the ground. I still recommend it to friends starting blogs or Shopify stores because it won’t overwhelm them.
But if you’re an advanced marketer craving cutting-edge automation or hyper-modern templates, you might bump into AWeber’s limitations. Tools like ConvertKit or GetResponse will give you more flexibility—though they come with a steeper learning curve (and sometimes price tag).
👉 My advice? Try the AWeber free plan first. Build a list, send a few newsletters, play with automation and landing pages, and see how it feels. If it clicks, upgrade to Plus and you’ll unlock the real power of the platform.
At the end of the day, email marketing isn’t about the flashiest tool—it’s about connecting with your audience, and AWeber gives you everything you need to do exactly that.
