Last updated on July 9th, 2025 at 07:27 pm
- Are you using the Amazon Affiliate Program?
- Wondering how to boost your earnings with smarter tools?
The Amazon affiliate program is one of the most famous platforms in today’s scenario to earn through affiliate links.
The more you connect to end customers, the more you can earn from your affiliate links. The content available on your website should be comprehensive. This ensures that customers do not need to visit any other website.
To fulfill these values and requirements, we need to include features in our content. These features include product specifications. We also need information on similar products. Additionally, comparisons with other products are necessary.
To have these features on your website, you need a plugin. It should provide you with all these features and tools in a few clicks.
So;
Today I am gonna share my review of the AAWP Plugin & also see that it is the best plugin in today’s time.
So let’s see what is AAWP plugin is?
Table of Contents
What is AAWP?
The Amazon Affiliate WordPress Plugin (AAWP) is a beast of a tool to help affiliate marketers create high-converting product displays. It pulls real-time product data from the Amazon API and lets you show it off on your WordPress site.
Launched several years ago, AAWP has evolved to keep up with the fast pace of affiliate marketing. It’s perfect for niche site builders, product reviewers, and bloggers who rely on Amazon affiliate links for income.
In AAWP, we get a bulk of tools like comparison tables, Product lists, New releases lists, and Geotargeting features.
AAWP works across many WordPress themes and is compatible with popular builders like Gutenberg and Elementor. Compared to other plugins for Amazon affiliate use, it stands out for its customization options and affiliate SEO advantages.
Benefits of using the AAWP Plugin
These are some of the main uses in which we can use AAWP, which will improve our affiliate experience.
1. Comparison Table:
The comparison table is one of the most useful tools in AAWP. This tool helps a lot of end consumers.
This tool, available in AAWP, helps to compare the product with competitors’ products.
As we discussed in the beginning that what if I am not able to make a decision for a product? So this feature will compare other products & help me to make my final decision.
Another best part of this comparison table is that it is very easy to use & can be customized very easily.
This tool shows multiple information in the table, including the manufacturing company name, specifications, material, model number, price, etc.
You can also update the table with time as the new model launches in the market.
2. Geo Targeting feature for multiple countries.
AAWP offers dynamic geo-targeted affiliate links, which automatically direct visitors to the correct Amazon store based on their location. That means better user experience and higher conversions.
Targeting customers based on Geographical region is very effective in the affiliate market.
It not only helps to increase the reach of your website it will also gain more income from geotargeting.
Let’s take an example:
A customer searched for a product. The product is not listed on the Amazon India website. It is available on a website from another country (the USA). This tool will redirect the customer to the Amazon USA website so that the customer can make a purchase.
This feature will also help us understand the buying behavior of specific customers.
If we work for these customers, we can get foreign customers too, which will surely increase our earnings.
3. New Releases list
A new release is a feature that creates a list of the new products according to your niche.
The plugin is using the API of Amazon so it directly fetches the data of products from Amazon & lists them in a systematic sequence.
AAWP creates the list of new products by the date of release of the products.
This gives broader content to the consumers to make their final decision.
4. Bestseller list
A bestseller list is something like a New release list it just creates the list of best-selling products according to your product category.
This feature allows consumers to make proper decisions by having a list of best-selling products.
We can also show these lists in product boxes, which can attract the consumer for sure.
5. Product boxes
A product box is the most crucial & important part of any affiliate website.
Your reach & conversion will dip if your product is not popping on the website.
AAWP provides this feature of adding customizable product boxes & many already different templates saved in a plugin.
This feature helps to promote specific category products so that chance of conversion increases automatically.
I have been using this feature for quite some time & for sure I have seen improvement in the conversions of a customer for product boxes items.
6. Test links
This feature is available in the AAWP plugin, which helps to provide a direct link to the product.
The link opens in a new tab so that customers should not get confused & should stay on your website.
This feature is designed in a way that we can also customize the links according to our needs.
7. Auto product updation
As I already let you know the plugin is linked with Amazon API so it directly picks the data from the Amazon website.
This feature saves a lot of work all the information gets directly updated & if you need, you can alter individually some products.
8. Multiple Widgets
Widgets on any website are very attractive & eye-catching. AAWP gives you the feature to add multiple widgets on the website.
These widgets can be placed on the sidebars of the website or even on the headers. They can also sync with the content of the website, which also looks cool.
Adding the products pop-up in these widgets can help us to improve our sales. There are many types of designs already available in AAWP. However, we can also customize all the widgets.
AAWP Pricing:
This fantastic AAWP plugin comes in paid plans, which cost according to your needs & requirements.
You can also use some discount codes that are available from time to time.
Each plan includes the core Amazon affiliate plugin features, updates, and customer support. You can choose between annual and lifetime licenses.
There’s also a 30-day refund policy, which provides a safety net for those testing the AAWP setup guide. Compared to similar Amazon Associates plugins, AAWP’s pricing remains competitive in 2025.
AAWP Pros and Cons
AAWP Pros — What Makes It a Top Choice?
1. Clean UX/UI: AAWP provides a clean interface for users and visitors alike, especially when used with Gutenberg affiliate plugin layouts or Elementor affiliate plugin setups.
2. Automation: Save hours with automated product updates, link creation, and data pulls using the Amazon API plugin connection.
3. SEO-Friendly Output: Every product box, list, and comparison table is structured to be indexed well by search engines, contributing to Amazon affiliate SEO.
4. Versatility: Works with various affiliate plugin WordPress setups, allowing flexibility in design and implementation.
5. Increased Conversions: By displaying real-time prices and reviews, it encourages more clicks and purchases.
AAWP Cons — Where It Falls Short
1. Requires Amazon API Keys: The setup can be tricky for beginners, especially without following a detailed AAWP setup guide.
Real-World Performance & Use Cases
AAWP is used on thousands of Amazon affiliate sites. Whether you’re reviewing tech gadgets, home tools, or books, it’s a clean Amazon product display, and fast load times improve both UX and affiliate performance.
Sites using AAWP see better affiliate earnings growth with optimized comparison tables and clear CTAs. Combine with Gutenberg affiliate plugin and Elementor, and you can create beautiful content that converts.
Case studies show switching to AAWP from other Amazon affiliate tools gives a noticeable performance boost.
How to Set Up the AAWP WordPress Plugin
I am sure you must have understood all the features & tools of AAWP. The most obvious question is how to set up AAWP on our website. How can we use these features to earn more?
I am sharing some steps to set up the AAWP plugin.
- Buy the AAWP plugin from the official website.
- Install the WordPress plugin & activate it using the license key.
- Connect the Plugin with the Amazon account API.
How to get the Amazon Product Advertising API (PA API)
Once the plugin is activated with the license key, the next step is to integrate it with Amazon API with your website.
For this, either use this direct link or head to the Amazon associate dashboard and click on Tools > Product Advertising API
To do this click on Amazon API to integrate it, if not registered with Amazon associate then sign up & get yourself registered with Amazon Associate.
Conclusion: AAWP Plugin Review
I loved this plugin using this plugin for some time & I have also seen the effect of using it on my affiliate market.
AAWP still gets the top spot. It simplifies everything — link generation to Amazon product display — so you can focus on creating content that converts.
It’s compatible with affiliate marketing plugin setups, niche site tools and builders like Elementor and Gutenberg, so it’s suitable for all levels. Yes, there’s a learning curve, especially with Amazon API keys and styling, but the benefits far outweigh the cons.
This plugin remains a top recommendation for Amazon affiliate marketing. It offers features like AAWP comparison tables, click tracking, and real-time updates.
Ready to level up your Amazon affiliate game? Try AAWP and watch your conversions soar!
In my view, it is one of the best WordPress plugins available on the market.
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